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chemmedia AG

chemmedia AG optimises online offerings of Springer Medizin


chemmedia AG optimises online offerings of Springer Medizin
In future, 326,000 physicians can use a central e-learning platform for continuing education

Chemnitz, 29th May 2012 – There are around 326,000 physicians practising medicine in Germany;
most of them are subject to continuing-education requirements: over a five-year period, they must
accumulate 250 CME (Continuing Medical Education) points in a variety of categories. Given the
heavy workload in the field of medicine, attending training programmes in person is nearly impossible.
This is why many physicians work independently to prepare themselves to earn these points, for
instance by reading articles in medical periodicals and then completing online questionnaires about
what they have read. Springer Medical Publishing Group ['Fachverlagsgruppe Springer Medizin'] offers
numerous CME training units - all on a variety of online platforms up until now. To standardise its
offerings while vastly expanding them at the same time, chemmedia AG has merged two platforms,
CME.springer.de and CME-Punkt.de, with nearly 2 million completed training programmes, in a single,
centralised learning platform, adding 1,500 e-learning courses in the process.

Platforms were merged
Using learning management system technology by market leader Saba and the KnowledgeWorker
learning content management system by chemmedia AG, interactive multimedia content can be
optimally created, adapted, managed and distributed. 'This easy-to-operate learning interface brings
quick results, even for people with little experience dealing with online learning modules, such as
physicians in stress over continuing education requirements. Medical writers at Springer Medizin find
lots of ways to expand and individualise their offerings quickly and efficiently for their target groups,'
explains chemmedia CEO Lars Fassmann.

Scalable solution for extended use scenarios
The chemmedia AG solution was developed with continued expansion and flexible interface and
customisation capabilities in mind. The scalable, Cloud-based solution can also integrate existing
software systems and databases, and third-party providers' products as well. In future, this will also
open up flexible support for new and expanded use scenarios. 'Springer Medizin already offers a
broad spectrum of specialist articles and learning media on topics relevant to continuing education – to
date as pdf files and online questionnaires, with management and archiving functions. Now that the
infrastructure has been updated, this will mean even more widespread use of our online offerings. Springer Medizin is also strengthening its brand through dovetailing of contents (related content). And
finally, in this way we can strengthen our position as a partner to the German Medical Association
['Bundesärztekammer'] and professional associations', underscores Matthias Wissel, Managing
Director New Media & IT at Springer Medizin.
'One of the benefits of the new solution: because it can import the entire historic data, it can replace all
of the legacy systems – so in addition to the desired added value, we have also fulfilled the complex
core requirements', Fassmann adds. The substantive and formal further development of continuing
education offerings at Springer Medizin takes place using the chemmedia KnowledgeWorker, which
also permits integration of new learning formats. This way, authors can produce new course content
using a single, central tool. 'All of our products provide web services; this enables our customers to
create a complex networking of the new system with existing processes and infrastructure – and that
saves time and money', adds Thomas Weigel, overall project manager at chemmedia. The solution
was presented at the 1st KnowledgeWorker Days, held 9th May 2012, in Chemnitz.

About chemmedia AG

chemmedia AG improves its customers' value creation by successfully organising knowledge
processes and providing knowledge resources. The portfolio encompasses creation of customerspecific e-learning courses, authors' tools such as the KnowledgeWorker used by numerous
customers, learning-management systems that manage online and attendance training programmes,
as well as portal systems and search solutions. The owner-managed company is based in Chemnitz
and has a team of 50 employees with international project experience. Its long-standing customers
include Pfizer, METRO, Daimler, Novartis, Bayer and Epson, among others. Customers in Switzerland
are served by chemmedia schweiz GmbH.

About Springer Medizin

Springer Science+Business Media is a leading global scientific publisher, providing researchers in
academia, scientific institutions and corporate R & D departments with quality content via innovative
information products and services. Springer is also a trusted local-language publisher in Europe –
especially in Germany and the Netherlands – primarily for physicians and professionals working in the
automotive, transport and healthcare sectors. Roughly 2,000 journals and more than 7,000 new books
are published by Springer each year, and the group is home to the world’s largest STM eBook
collection, as well as the most comprehensive portfolio of open access journals. Springer employs
nearly 6,000 individuals across the globe and in 2011 generated sales of approximately EUR 890

Contact chemmedia AG
chemmedia AG, Lars Fassmann
Parkstr. 35 . D-09120 Chemnitz . Tel +49 (0) 371 – 49 370-0
info@chemmedia.de . www.chemmedia.de

Press contact

text-ur text- und relations agentur Dr. Christiane Gierke
Schanzenstraße 23 . D-51063 Köln . Tel: +49 (0) 221 – 95 64 90 570
redaktion@text-ur.de . twitter.com/c_gierke . www.text-ur.de


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